DMX helps our clients establish a consistent brand voice through our audio solutions at one or multiple business locations. From background music for retail stores to fully managed in-store radio, DMX gives South African businesses complete control over the sound of their brand.
Control music for your business like never before with Harmony – our Brand Experience Platform.
Harmony lets you control your on-premise content, music and messaging from an all-in-one, centrally managed media platform backed by the industry’s most reliable music-for-business technology.
SET THE TONE OF YOUR BRAND WITH HARMONY
No two brands are the same, and the same is true when creating the sound and atmosphere in your establishment.
Start with something small. Choose a song or genre you like, and build your sound from there.
Harmony is flexible, offering multiple programming options to deliver a brand’s signature sound to any location at any time. Choose from genres spanning Pop, Country, Rock, Latin, World and more – see the full range below.
BUILD YOUR PLAYLIST
Mixes.
Do you have an idea of your sound?
Choose from hundreds of micro-genres(styles) to create your mixes. Fine-tune the sound by tempo and mood using our system’s intuitive controls. You will have access to the world’s most extensive library of fully licensed music.
Stations.
Are you struggling to put what you want into words?
Use the search function to find “seed” tracks/artists/albums (tracks/artists/albums with a similar sound) that align with your desired sound. Our AI Virtual Music Design technology will build you the perfect soundtrack.
Programs.
Do you need a simple place to start?
Either way, our programs have 150+ professionally designed playlists, each entirely produced and regularly refreshed for your convenience.
Just pick one and play.
Commercial/Major Label Music refers to the music by artists with record label deals, where royalties are required; in South Africa, organisations like SAMRO and SAMPRA charge license fees for the use of music.
Depending on the type of business you own, there could be benefits to opting for Major Label Music on your premises; you have access to the world’s best original tracks sung by original artists, from the oldest to the latest.
However, in some cases, business owners prefer royalty-free background music that offers a similar sound without the license fees.
*For South African Clients: DMX does not cover SAMRO or SAMPRA license fees associated with playing Major Label Music in your establishment. This means the background music you play in-store is fully licensed and legally compliant under South African copyright law.
DMX has an exclusive Rights-included (Royalty-free) catalogue—your ticket to a hassle-free, cost-effective audio experience. Assemble Your Playlist with DMX’s Exclusive Catalogue of Rights Included Music – Offering a Seamless, Cost-Effective, Audio Experience.
You can conveniently access over 4,000 meticulously crafted tracks and seamlessly blend various music styles without having to worry about licensing fees to organisations such as SAMRO. Despite our catalogue’s high production value, this rights-included licensing approach focuses on independent, unsigned, or emerging artists from around the world, ensuring a unique and diverse musical offering on your premises.
Integrate self-recorded ads, promotions, and announcements into your music playlist.
Blending these targeted overhead messages with the right music allows you to have your own radio-like branded channel that can impact decisions at the point of purchase.
We have esteemed music designers who can compose a sound unique to your brand. Each playlist is built to create a sound your customers won’t hear anywhere else.
We’ll pair you with a dedicated Music Designer to collaborate on, create, and regularly update your soundtrack. The result is a brilliant reflection of your brand and an unforgettable Customer Experience.
Locally curated SA Local music celebrating South African artists and sound.
Frequently Asked Questions
Is background music for business legal in South Africa?
Yes. Playing Major Label Music in your business requires a SAMRO/SAMPRA license, which DMX does not cover on your behalf. DMX’s Rights-included (Royalty-free) catalogue avoids these license fees entirely, so the background music you play in-store is fully licensed and legally compliant either way.
What’s the difference between Major Label Music and Royalty-Free Music?
Major Label Music features original artists with record label deals and requires SAMRO/SAMPRA license fees. DMX’s Royalty-Free catalogue offers over 4,000 tracks from independent, unsigned and emerging artists with a similar sound, without those license fees.
Can I add my own ads and announcements to my in-store music playlist?
Yes. Harmony lets you integrate self-recorded ads, promotions and announcements directly into your music playlist, blending them with your music into your own radio-like branded channel.
Can I manage and customise my own business music playlists?
Yes. Harmony is easy to use with multiple programming options and simple scheduling, and is mobile-friendly so you can access and manage your playlists on the go.
What genres of business music does DMX offer?
DMX offers a full range of licensed genres through Harmony, including Pop, Country, Rock, Latin, World, Urban, Religious, Lounge, Holiday, Speciality & Lifestyle, Body & Soul, Jazz & Blues, Dance & Electronica, Classical & Instrumental, Classics & Decades, and SA Local.
TAKE CONTROL OF YOUR CUSTOMER EXPERIENCE
Put business music to work in your customer experience. Speak to a Customer Experience Consultant.
