Case Studies
Real Results. Unforgettable Experiences.
At DMX, we believe every brand has a unique story to share. The right mix of sight, sound, and scent can bring that story to life in impactful ways. Our case studies highlight how we’ve worked with top businesses in retail, hospitality, automotive, quick-service restaurants, and more to create engaging customer experiences that yield real results. From eye-catching digital signage to custom soundscapes that create the right atmosphere, see how our marketing solutions have helped brands turn their physical spaces into memorable places.
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Check out the success stories
Businesses that have relied on DMX to improve their customer journey.
Each case study shows the challenges our clients faced, the customized solutions we provided through our Harmony platform, and the measurable effects on customer engagement and brand perception. Whether you want to increase in-store sales, build brand identity, or simply create an atmosphere that keeps customers returning, these real-world examples show what’s achievable when you team up with Africa’s leader in on-premise digital solutions.
Unforgettable brands sell
unforgettable experiences
Renowned for the quality of their clothing, American apparel brand, Dickies, wanted to honour their 30-year South African heritage by opening the very first store in Southgate Mall, Johannesburg. The challenge was in capturing the energetic, vibrant and youthful image of the brand, without losing the nostalgic ethos that brings people together. To create a shopping experience just as unique, DMX introduced a multi-sensory solution tailor-made for the space.
MENLYN BOUTIQUE HOTEL TRANSFORMS
THEIR GUEST EXPERIENCE WITH MUSIC
What does the future of hospitality look like? Tourism trends predict that changes in travel behaviour will force the industry to explore new ways of enhancing the overall customer journey. One of the most effective ways to create a personalised guest experience is to introduce a multi-sensory element.
SLOW CREATES MOMENTS IN TIME
WITH MUSIC AT PREMIUM LOUNGES
Increased mobility and growing air passenger traffic has created the demand for premium travel experiences. As consumers shift their expectations, airport lounges need to re-imagine the customer journey by offering hyperpersonalised services. From providing high-end facilities to creating tailored touchpoints – it’s all about the customer journey.
THE MARC GOES DIGITAL
WITH AN LED VIDEO WALL
As cities grow, so does the demand for optimised urban spaces that speak to evolving mobility and consumer preferences. A statement piece amidst other high-rise buildings, The MARC (Maude and Rivonia Corner) in Sandton continues to challenge the status quo with its innovative design.
SOFACOMPANY ELEVATES THE SHOPPING EXPERIENCE WITH MUSIC AT NEW SHOWROOM
As technology advances, so does shopping behaviour. While trends show a growth in e-commerce, there are still consumers who prefer the tactile benefit of purchasing in-store. For retailers, creating an omnichannel shopping experience means giving the customer the best of both worlds.