Control The Message with DMX’s In-Store Radio Functionality
Every space tells a story, and sound is a powerful part of that narrative.
With DMX’s in-store radio functionality, we bring you music that allows for tailored messaging for your businesses. This means your own ads, your own promotions, your own message played between tracks to influence your customer.
With DMX’s experiential marketing solutions, you can craft a specific atmosphere that speaks to your customer experience.
Why Use In-Store Music?
Music affects our emotions and decision-making, going far beyond personal use. When you play background music in your business that resonates with your customer base, you create a space that encourages browsing and builds customer connection. But how exactly do you find the right music?
With DMX Harmony Platform, you deliver a branded audio experience with our rights-included music.
- Curated playlists updated regularly, including Christmas and seasonal tracks
- No looping or repetition, every day brings fresh, fully licensed music
- Made for commercial environments like retail stores
- Your own radio station means your message, your ads, with no competition ads. You control everything
Fully Licensed. Professionally Managed. Commercial-Grade.
Our royalty-free/rights-included library is fully licensed for commercial use. However, if you want to use major label music in your business, you will need to pay royalties under South African copyright laws.
With DMX’s music for business, you benefit from:
- Access to a vast library of commercial music
- Licensing that covers artists, publishers, and performance rights
- Content management system (CMS) for ads, messages, and promotions
- Full control across locations, including single stores and global brands.
In South Africa, playing public radio in-store will require you to pay additional licensing fees, only to expose your customers to competitors’ ads.
But with DMX’s in-store radio, you control the music you play and the message your customers hear.
A Branded Radio Station for Your Business
With DMX’s in-store radio functionality, you can create a customised radio station that reflects your brand voice and vision. We work with you to select music profiles matching your identity, audience, and in-store objectives.
Whether in restaurants, shopping centres, or something more personal like a spa treatment, you want to positively influence your customer through expert customer service and an unforgettable customer experience.
Our team ensures every in-store music playlist is:
- Carefully selected for brand fit
- Reviewed for business-safe lyrics
- Scheduled for time of day, audience type, or promotion
- Dynamically refreshed to avoid the same old songs playing
Music That Makes Communication Work
Beyond music, DMX Harmony gives you the tools to communicate directly with your customers at scale. Add branded messaging, promotional ads, or special announcements between tracks to promote a product, introduce a service, or raise brand awareness to your target audience.
Our platform is simple, flexible, and built for scale. Manage updates from anywhere and ensure your customers always hear exactly what you want them to.
Sound That Moves Business Forward
DMX’s in-store radio is a smart, scalable solution.
We know that sound is not only background music but a business tool. When used correctly, it can affect how your customers behave and how your brand is remembered.
Contact DMX Today
If you’re ready to take advantage of the benefits of in-store radio in your business with curated store music and custom messaging, it’s time to partner with DMX.
We can help your sound match your vision. Contact us today to discuss how we can create the ideal audio solution for your business.
