6 Businesses That Will Benefit From Digital Advertising Displays

Studies have shown that digital displays generate a staggering 400% more views than static displays. If a business is not utilising digital advertising displays, then it is seriously missing out. Traditional signage has taken a backseat and will never ride shotgun again. Smart businesses are turning to dynamic digital signage solutions that deliver measurable results.

The shift toward digital signage is more than just aesthetics; it aims to create memorable and meaningful connections with customers while delivering business results. Why not take advantage of a tool that can boost sales, improve customer satisfaction, and transform how your business communicates, no matter the industry.

1. Retail Stores & Shopping Centres

Digital advertising displays thrive in retail environments and that’s for good reason. 89% of retailers agreed that digital signage increases the percentage of customers who make a purchase. This makes these displays a must for results-driven performance.

Successful retailers utilise digital shelf displays to showcase products with rich multimedia content, enabling customers to view detailed product information, reviews, demonstrations, and more. Digital displays can instantly update pricing, promote flash sales, and highlight seasonal products based on real-time inventory.

Interactive screens can guide shoppers through product selections, offer personalised recommendations, and even integrate with mobile apps for seamless shopping experiences.

2. Restaurants & Food Service

Like peanut butter and jam, the food industry and interactive displays go hand in hand together. Over 20% of restaurant operators report a 5% sales increase after using digital signage. The stats show they are a smart investment regardless of the restaurant’s size.

Digital menu boards has taken how restaurants present their offerings to another level. These dynamic displays can update pricing instantly, highlight daily specials, and use appealing visuals to increase order values. Advanced systems integrate with point-of-sale software to automatically suggest upsells based on customer selections.

Moving past menu displays, these nifty screens can be used for queue management as well, showing estimated wait times and entertaining guests with engaging content. Having the ability to promote limited-time offers or seasonal items in real-time gives restaurants unprecedented flexibility in their marketing approach.

3. Healthcare Facilities

Healthcare environments benefit enormously from digital advertising displays. The benefits stem from better communication and reduced anxiety through clear, timely information.

Digital wayfinding systems help patients and visitors navigate complex medical facilities, reducing stress and improving arrival times for appointments. Real-time wait time displays manage expectations and allow patients to make informed decisions about their visit.

Commercial grade screens provide the reliability necessary for 24/7 healthcare operations, displaying critical information like emergency alerts, health education content, and staff communications. Interactive kiosks streamline patient check-ins and reduce administrative workload.

4. Hotels & Hospitality

The hospitality industry leverages digital advertising displays to create memorable guest experiences and streamline operations. Hotels use lobby screens to welcome guests, showcase local attractions, and promote on-site amenities, such as restaurants and spa services.

Event management becomes seamless with digital displays showing real-time conference schedules, room assignments, and directional information. This flexibility eliminates the cost and hassle of printing new signage for each event while ensuring information accuracy.

Multilingual capability makes these displays particularly valuable for international hotels, automatically adjusting content based on guest demographics or preferences. Integration with hotel management systems enables personalised welcome messages and targeted service recommendations.

5. Corporate Offices

Corporate environments see significant communication improvements with digital displays. Companies using digital signage for internal communication have reported a 25% increase in employee engagement, demonstrating their value beyond customer-facing applications.

Modern content management systems enable corporate teams to easily share company news, celebrate achievements, and display key performance indicators in real-time. Meeting room booking displays reduce scheduling conflicts while digital wayfinding helps visitors navigate large office complexes.

Emergency communication capabilities ensure that critical safety information reaches all employees instantly, while the ability to broadcast company-wide announcements improves internal coordination and fosters a positive culture.

6. Transportation Hubs

Airports, train stations, and bus terminals rely heavily on digital displays for operational efficiency and passenger satisfaction. Real-time schedule updates, gate changes, and delay notifications keep travellers informed and reduce congestion at information desks.

Digital screens excel at crowd management, directing passenger flow and highlighting important safety information. The ability to instantly update content makes them invaluable during emergencies or unexpected schedule changes.

Many transportation hubs also generate additional revenue through advertising displays, creating new income streams while providing helpful information to travellers.

Maximising Your Investment

The key to success with digital advertising displays lies in selecting the right technology and content strategy tailored to your specific business needs. The average ROI period for digital signage implementation is 9-18 months, according to industry research, making it a worthwhile investment for most businesses.

Consider factors like location, audience, content management capabilities, and integration with existing systems when selecting your solution. The most successful implementations align display technology with specific business objectives, whether that’s increasing sales, improving customer satisfaction, or streamlining operations.

Take Your Business Communication to the Next Level With DMX

Digital advertising displays are a strategic tool for business growth. With proven benefits across multiple industries and digital signage solutions available for every business type, the question isn’t whether to implement them, but how quickly you can start reaping the benefits.

DMX delivers tailored solutions for your industry’s specific digital signage needs. From initial consultation and custom content creation to installation and ongoing support, DMX ensures your investment delivers maximum ROI. Contact us today for a free demo.