Roses are red, violets are blue, and sensory imaging is the key to a palet of memories waiting to entice your customer. Colour can influence mood, accelerate impulse and make sure that your company never lands in the red.

As a consumer, choices are vast. Wear yellow on a gloomy day, or add a colourful tie to a business suit- and you'll understand that , and that visual representation is key to your message.