The hospitality industry succeeds on personal interactions with your customer. Your customer needs to feel at home, to feel at ease in a comfort zone. Every detail of the experience is key – from the décor to the lighting, from the choice of linens and hand soaps to the quality of the coffee. These are the finer points that create the bigger picture. Once you have these in place, you need something to tie them together. The right music. Music is a powerful dynamic in your business which can dramatically influence customer behaviour. A fast up tempo sound will speed up your table turnover. A slower tempo will induce more spending on bar orders. You can use music in different areas for different purposes – with the same positive result. To grow market share and buoy your bottom line.