Despite these gloomy conditions people will not stop going out or buying food. But people will start to be selective about where they spend their money than was the case when the domestic economy was booming in the last couple of years. The right music can go a long way in enhancing the customer experience and making the customer feel more comfortable.

The trick is in creating the right atmosphere and environment for the consumer to enjoy their buying experience. This may have ripple effects in that a satisfied buyer will recommend you to other customers who would beat a path to your showroom.

Shopping is not just about merchandise: it’s about experience. In many categories, contends Cesman, the merchandise from different retailers is quite similar, it’s the overall experience that defines the brand and the connection the customer has with the brand. To paraphrase Bill Clinton’s famous election line: “It’s the experience stupid!”

The success of @home’s sonic brand strategy is borne out by positive feedback they have received from customers, which directly led to the opportunity to create the 18 track CD which has so hits such as Frank Sinatra’s “You Do Something To Me”, Louis Armstrong’s “Mack The Knife”, Miles Davis’ “It Ain’t Necessarily So “and Nina Simone’s ”My Baby Just Cares For Me “to name but a few.

The right music can contribute to enhanced customer satisfaction and increase restaurant sales.

With the experience customers receive at every till point, in every store, with every phone call to call centres the brand lives, or dies all over and over again.

The best gift retailers can give their customers this festive season, is a uniquely mixed music mix from DMX, instead of another round of Boney M or Bing Crosby...

They’re putting Afro-pop on the global music map, and they’re playing at a Woolworths store near you...

A restauranteur’s best friend is a loyal customer. The secret ingredient of the right music in a recipe for customer loyalty has been tried and tested by DMX.

Night clubs and music concerts are no longer the only places where the youth market is rocking to the newest hits. Retail stores, restaurants and leisure spots eager to grow their footprint in the sought after youth market now understand that music is the fastest route in...

South Africa's leading business and home music provider announces the launch of two new music channels devoted to the local youth market...

Smart retailers like @home understand the relationship between experience, customer delight and to create a home away from home where shoppers will spend more time and money...

The next frontier of marketing is about winning the hearts and minds of customers through being the best at what your business is about. That’s not about the advertising, using marketing to sell or creating a smarter customer promise. It has everything to do with delivering on the consumer experience, and in the ‘experience economy’ you’ll live or die at every customer touch point, says Craig Cesman Chief Executive of audio branding company, DMX Music...

Music helps marketers create rich brand driven experiences within the retail environment, creating strong brand recall and heightening the consumer-brand connection says Craig Cesman, Chief Executive of DMX Music Africa...

Want to hear the latest hits and be exposed to the latest trends and sounds? Turn off the radio and head to the store, because more and more retailers are tuning into original sounds and creating sound tracks especially for their stores.

Music, memory and marketing will become integral to the creation and promotion of brands, says Craig Cesman, CEO of DMX Music, who explores the cognitive effect that music has on memory and a consumer market’s ability to recall brands...

Survey proves the role of music in creating sales, retail brand loyalty and customer retention particularly during key seasonal sales opportunities such as Valentine’s Day.

DMX Music announces the launch of a unique, music channel devoted to Gospel as the trend toward popularity of praise music in South Africa grows.

DMX takes music lovers on a seasonal audio sensation this festive season.

DMX Music (Africa) launches ProFusion®, a next generation digital music manager that enhances the consumer brand experience in a myriad of different retail, leisure and hospitality environments.

A Brand New Experience. Craig Cesman, Chief Executive Officer of DMX Music scopes the role of music in transforming the way consumers relate to brands, retail environments and the growing trend toward audio branding.